Irfan Siddiqui has established himself as one of Pakistan's leading columnists, building a reputation through two decades of dedicated work in journalism. Over the years, he has been associated with prominent newspapers and magazines in Pakistan, as well as the British Broadcasting Corporation (BBC). His longstanding association with the Jang Group, one of Pakistan's largest media organisations, reflects the breadth of his journalistic experience. He writes weekly columns for Daily Jang and contributes news reports and analysis covering a wide range of social, political and community issues. He also contributes to Akhbar-e-Jahan, Pakistan's leading weekly magazine, while his articles and reports have appeared in the group's English-language newspaper, The News International. Alongside his work in print journalism, Irfan Siddiqui remains active in electronic media, contributing news reports and special features to Geo News, one of Pakistan's most widely watched television channels. As President of the Japan International Press Club, an international organisation of journalists, he has consistently advocated for press freedom around the world. His sixth book, The Amazing East, represents another milestone in his literary journey and is expected to attract the international recognition and appreciation that his earlier books have received from readers across different countries.